MY STORY


How Did I End Up In This Space?

As you will see from my resume, I founded Sarasota County’s 1st indoor-cycling studio. After opening the doors I couldn’t afford to outsource projects, so I handled everything. Which included web development/design, SEO, CRO, social media, and videography. I discovered that I was ranking #1 organically in the area for a-like keywords. Beating out big-box facilities like LA Fitness and the YMCA. This is where my ‘digital zest’ swooped in, and I found my calling. Once I realized I knew what I was doing without the need to outsource any marketing or web efforts, I knew I found my calling. Where did my passion for eCommerce come into play? At the same time I was already well versed in Photoshop and Illustrator, so I decided to add an apparel store to the website. I even started drop-shipping for other dedicated cycling studios across the country. People always ask, why did I decide to close up the studio and take on the digital field full time? In short, I was sub-leasing the studio space, and the unit I was sold to new ownership. The new owners had other plans for the unit I was sub-leasing. So here I am today, with over 15 years of proven digital marketing and eCommerce success.


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