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CUSTOM eCOMMERCE DASHBOARDS
GOOGLE DATA STUDIO

GLOSSARY OF TERMS


KPI Overview

- Sessions: A website visit, or session, is defined as a group of interactions one user takes within a 30-minute time frame. This metric measures the number of people that have visited your website (the percentage below this metric is the % change vs. the same time period last year).

- New Users: A visitor that is experiencing the website for the first time (new prospects).

- % New Sessions: The percentage of sessions that are first-time visitors to the website.

- Bounce Rate: The percentage of all visitors to a website who navigate away from the site after viewing only one page, without taking any action; indicates a lack of interest (they didn’t find what they were looking for).

- Pageviews: Total pageviews tell us how many unique pages were viewed (or the page "loaded") during the specified date range.

- Pages / Session: The total number of pages viewed divided by the total number of visits (sessions) during the same timeframe; indicates if the user is finding the site/content useful and searches for more pages/content.- Avg. Time on Page: The average number of time spent on each page, an indication of engagement.

- Total Goal Completions: A goal completion, aka conversion, is any pre-determined action users take that indicates a "lead" (a contact form submission for example).

- Abandonment %: Percent of people to begin a goal but fail to complete it.

-Conv Rate: The percentage of all website visits who (convert) take the desired actions (i.e. contact form submission).

GLOSSARY OF TERMS

Acquisition & Behavior

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Glossary of terms

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