Your eCommerce Swiss Army Knife

I'm a full stack developer & marketing director; an all in one package. I evaluate products, services, and their target audiences.

How Did I End Up In This Space?

As you will see from my resume, I founded Sarasota County’s 1st indoor-cycling studio. After opening the doors I couldn’t afford to outsource projects, so I handled everything. Which included web development/design, SEO, CRO, social media, and videography. I discovered that I was ranking #1 organically in the area for a-like keywords. Beating out big box facilities like LA Fitness and the YMCA. This is where my ‘digital zest’ swooped in, and I found my calling.

Once I realized I knew what I was doing without the need to outsource any marketing or web efforts, I knew I found my calling.

Where did my passion of eCommerce come into play? At the same time I was already well versed in Photoshop and Illustrator, so I decided to add an apparel store to the website. I even started drop-shipping for other dedicated cycling studios across the country.

People always ask, why did I decide to close up the studio and take on the digital field full time? In short, I was sub-leasing the studio space, and the unit I was sold to  new ownership. The new owners had other plans for the unit I was sub-leasing.

So here I am today, over 15 years of proven digital marketing and eCommerce success.



About Me

Over my 15+ years of professional experience, I found that 'zest' for digital marketing and data-driven storytelling. To most, it's not an exciting career path, but to me, I embrace it with a passion. The reason being, I understand the power and inner-workings of web presence to the ideal audience. In my free time, you can find me constantly educating myself and perfecting my trade. Currently, I have 30 digital marketing certifications. Do I know everything? Absolutely not. However, I am capable of figuring it out faster than most and will deliver the results you are seeking.

My Family

The importance of ones professional experience can be just as important as ones upbringing and the core values one was raised on. Just like your family, my family is the backbone to my stability.

Former Athlete Turned Tech

Since I was a kid I was always involved in "team" sports. I tried tennis, golf, swimming, but I took a-liking to team sports. Football was my choice of sport. I grasped the fact that to be successful and WIN, everyone on every team must play their role.

I bring this to attention because the life lessons that I learned on the grid-iron have helped shape my work ethic and dedication to anyone I work with.

⇒ Uncanny ability to motivate myself & others.

⇒ I know how to collaborate and work as a team.

⇒ I see projects through to completion.

My Core Values + Views

Honesty and doing the right thing, are my core values. I refuse to give people false hope or sell services that are not necessary for their success. This is why I treat every company I have ever consulted for like it is my own venture. Treat people like you would like to be treated, not just a client on the books.

Managing a business relies heavily on teamwork. Taking accountability to one’s given position is the key to the business's overall success. I can be the head Chief if needed, but just like any Chief once was, they began as an Indian working with all the members of the tribe. I have been both the Indian and the Chief. Regardless of the role or complexity of the project, I assure you I will give you what we need to succeed.

Thank you for taking the time to learn more about my background and story. I really appreciate it.

I look forward to having a conversation with you