Strategic Digital Marketer for SaaS, B2B, & B2C

Your eCommerce Swiss Army Knife

I'm a full stack developer & marketing director; an all in one package. I evaluate products, services, and their target audiences.

eCommerce Director
Web Dev + Design
Paid Media/ROAS
Data-Driven Storytelling

How Did I End Up In This Space?

As you will see from my resume, I founded Sarasota County’s 1st indoor-cycling studio. After opening the doors I couldn’t afford to outsource projects, so I handled everything. Which included web development/design, SEO, CRO, social media, and videography. I discovered that I was ranking #1 organically in the area for a-like keywords. Beating out big box facilities like LA Fitness and the YMCA. This is where my ‘digital zest’ swooped in, and I found my calling.

Once I realized I knew what I was doing without the need to outsource any marketing or web efforts, I knew I found my calling.Where did my passion of eCommerce come into play? At the same time I was already well versed in Photoshop and Illustrator, so I decided to add an apparel store to the website. I even started drop-shipping for other dedicated cycling studios across the country.

People always ask, why did I decide to close up the studio and take on the digital field full time? In short, I was sub-leasing the studio space, and the unit I was sold to  new ownership. The new owners had other plans for the unit I was sub-leasing.

So here I am today, over 15 years of proven digital marketing and eCommerce success.



About Me

Over my 15+ years of professional experience, I found that 'zest' for digital marketing and data-driven storytelling. To most, it's not an exciting career path, but to me, I embrace it with a passion. The reason being, I understand the power and inner-workings of web presence to the ideal audience. In my free time, you can find me constantly educating myself and perfecting my trade. Currently, I have 30 digital marketing certifications. Do I know everything? Absolutely not. However, I am capable of figuring it out faster than most and will deliver the results you are seeking.

My Values + Views