Strategic Digital Marketer for SaaS, B2B, & B2C
Your eCommerce Swiss Army Knife
I'm a full stack developer & marketing director; an all in one package. I evaluate products, services, and their target audiences.
How Did I End Up In This Space?
As you will see from my resume, I founded Sarasota County’s 1st indoor-cycling studio. After opening the doors I couldn’t afford to outsource projects, so I handled everything. Which included web development/design, SEO, CRO, social media, and videography. I discovered that I was ranking #1 organically in the area for a-like keywords. Beating out big box facilities like LA Fitness and the YMCA. This is where my ‘digital zest’ swooped in, and I found my calling.
Once I realized I knew what I was doing without the need to outsource any marketing or web efforts, I knew I found my calling.Where did my passion of eCommerce come into play? At the same time I was already well versed in Photoshop and Illustrator, so I decided to add an apparel store to the website. I even started drop-shipping for other dedicated cycling studios across the country.
People always ask, why did I decide to close up the studio and take on the digital field full time? In short, I was sub-leasing the studio space, and the unit I was sold to new ownership. The new owners had other plans for the unit I was sub-leasing.
So here I am today, over 15 years of proven digital marketing and eCommerce success.
Over my 15+ years of professional experience, I found that 'zest' for digital marketing and data-driven storytelling. To most, it's not an exciting career path, but to me, I embrace it with a passion. The reason being, I understand the power and inner-workings of web presence to the ideal audience. In my free time, you can find me constantly educating myself and perfecting my trade. Currently, I have 30 digital marketing certifications. Do I know everything? Absolutely not. However, I am capable of figuring it out faster than most and will deliver the results you are seeking.
My Values + Views
Honesty and doing the right thing, are my core values. I refuse to give people false hope or sell services that are not necessary for their success. This is why I treat every company I have ever consulted for like it is my own venture. Treat people like you would like to be treated, not just a client on the books.
Managing a business relies heavily on teamwork. Taking accountability to one’s given position is the key to the business's overall success. I can be the head Chief if needed, but just like any Chief once was, they began as an Indian working with all the members of the tribe. I have been both the Indian and the Chief. Regardless of the role or complexity of the project, I assure you I will give you what we need to succeed.
I look forward to having a conversation with you.