15+ YEARS PROFESSIONAL EXPERIENCE

Principal eCommerce Consultant

ON1 DIGITAL | December 2017 - Present

Professionally Certified

   

HIGHLIGHTS

• Manage and track eCommerce performance and adjust price, quality, and quantities to increase sales

• Manage all Google, Bing PLA and social media campaigns - increased more than 13% conversion rate

• Maintain and manage eCommerce best practices, aligned with merchandising strategies

• Provide/Develop/Manage/Execute - project strategies, milestones, timelines, and deliverables

• Provided operational leadership and strategic planning to manage entire digital marketing for clients, which include both B2C and B2B.

• Plan and build branding strategy across all media channels

• Leading and providing organizational leadership to digital, content curation, site traffic, email campaign, and sales conversions to increase revenue.

RESPONSIBILILTIES

• Create customized analytical dashboards via Data Studio from Google for up-to-date live analytical reporting based on the clients' needs/requirements.

• Consistently review, monitor, and react to program performance

• Reviewed and coordinated system changes, transition management, and client education regarding improved technology.

• Leveraged skills in design and code optimization, content and copy optimization, and direct analytics and R&D processes.

• Provided oversight and expertise in Google, Facebook, Bing, and Amazon ads PPC campaigns, and monitored new areas of Search Engine Algorithm changes that attribute to digital marketing.

• Demonstrated solid proficiency in keyword research and natural search opportunity identification techniques via SEMrush.

• Coached, guided, and mentored junior and senior SEO specialists - helped develop new internal SEO tools.

SUCCESSES

• Increased 35% revenue month to month on 3rd party online marketplace – Amazon Seller Central, eBay, Facebook, and Walmart sales channels

• Improve user online shopping experience, create abandon cart flow, email campaign creative design which accrued +21% open rate

• Generate, create and support marketing promos, video, social media, content marketing and proofread all curated contents and reducing bounce rate as low as 8%

• Perform A/B testing on various landing page designs to improve conversion rates.

• Identified marketing account-abilities and ownership across the organization, and integrated scale-able marketing processes.

• Additional scope of responsibilities includes growing omni-channel revenue, improving online marketing reporting, and management of digital agencies.

NOTABLE SKILL SETS

Dev + Design
  • Skill level»
  • Advanced
  • Expert
Dev + Design
  • HTML5 / CSS3 / JS

  • eCommerce Management

  • Visual Studio Code

  • Shopify Plus | .liquid

  • Front-End Developer

  • ReactJS

Digital Marketing
  • SEO / SEM

  • CRO / PPC

  • Google Analytics

  • Custom Data Studio Dashboards

  • AWS

  • Customer Journey

Design
  • Adobe Creative Cloud

  • Photoshop / Illustrator / InDesign

  • Campaign Funnel Design

  • User Experience







eCommerce Stores I've Helped Scaled 

Pivotal Software, inc

December 2016 - January 2018

Digital Marketing Manager


ON1 CYCLE®

December 2011 – December 2016

Founder + CEO


THREE POINTS HOSPITALITY GROUP

FEBRUARY 2007 - JULY 2011

Director of Marketing & Business Development

EDUCATION

University of Florida

Bachelors of Science Degree

Hospitality and Business Management

2001-2006


PROFESSIONAL EXPERIENCE

15+ Years Experience

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